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"What is the most important attribute a freelance consultant must have? " Is it communications skills, a package of up-to-the- inute techniques, or the ability to project manage effectively? " All of these things are necessary. But I encourage you to read this book through a different lens. The most important attribute, in my world, is the ability to market oneself- products, pricing, promotion and routes to market. This book will support you on that journey." Martin Shervington, author