Consumer-Driven Demand and Operations Management Models

Consumer-Driven Demand and Operations Management Models

A Systematic Study of Information-Technology-Enabled Sales Mechanisms
International Series in Operations Research & Management Science, Band 131

von: Serguei Netessine, Christopher S. Tang

CHF 212.50

Verlag: Springer
Format: PDF
Veröffentl.: 02.06.2009
ISBN/EAN: 9780387980263
Sprache: englisch
Anzahl Seiten: 488

Dieses eBook enthält ein Wasserzeichen.


Part I-Rational consumer behavior : endogenous decision making mechanisms.-
Cheap talk in operations : role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.-
Part II-Organizational strategies for managing rational/strategic consumer behavior.-
Internet-based distribution channel for product diversion with potential manufacturer’s intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.-
Part III-Products strategies for managing rational/strategic consumer behavior.-
Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers : opaque selling strategies.- Competing through mass customization.-
Part IV-Operational strategies for managing rational/strategic consumer behavior.-
Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.-
Part V-Pricing strategies for managing rational/strategic consumer behavior.-
Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains : information acquisition.-
<P>The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both—are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand.&nbsp; To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it.&nbsp; They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior.&nbsp; Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.</P>
<P><STRONG>CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS</STRONG> has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.</P>
<p>Editors and contributors are leading scholars in Operations Management modeling of consumer behavior</p><p>Presents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumer</p><p>Provides new OM models for mixed sales channels, portals, auctions, group buying, and automatic markdown pricing</p>

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