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The authors believe that the ingenious leadership comes from making creativity a wide capacity that prevails in the institution, and "works" all the time- to support daily innovative responses, to imagine many future capabilities, and to develop the institution from which the purposeful basic innovations can be launched. Through a wide area of ​​living examples of industries, the authors offer how companies can reconfigure climate, structures and organizational procedures, to create organized creativity in individuals and teams, and at the company level. The creative framework of the reader takes in four interactive motor powers that represent the creative process: motivation, curiosity and fear, the work of links and their cutting, the calendar. Individuals will learn how to repair their creativity. The practice of creativity in all aspects of their work. It is to strengthen their ideas to deal with the company's response. Team leaders and organizations will learn how to build an environment that supports continuous creativity. D support of the daily creative response and long -term vision. Pa basis is ready to convert ideas into innovations. Institutional creativity book combines practical strategies and theoretical research to show how organizations create creativity and innovation. Jeff Mozi is a consultant director and Richard Hariman is an administrative partner in Synects, a consultant company specialized in creativity and innovation in business. Obeikan Publishing