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Motivation is at the heart of everything we do. However, the methods of motivation that are not always familiar to us - monetary rewards, the need to pay bills, status, prestige - work effectively, and sometimes even backfire. As a result - devastation, dissatisfaction with work and life. We cannot enjoy what we do. Susan Fowler, author of the bestselling book Why They Don't Work, is a recognized global expert in the field of increasing employee motivation, believes that motivation is energy and the main thing is its quality, not quantity. Based on the latest scientific research, she proves that the right motivation is a skill that can be mastered.