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​Chapter 1. Profit: What Is It?-&nbsp;Chapter 2. In Search of Profit.-&nbsp;Chapter 3. The Goal.-&nbsp;Chapter 4. The Ethics of Profit.-&nbsp;Chapter 5. Diagnosis and Therapy.-&nbsp;Chapter 6. Profit Driver: Price.-&nbsp;Chapter. Profit Driver: Sales Volume.-&nbsp;Chapter 8. Profit Driver: Cost.<div><br></div>

Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher & Partners, the world’s leading price consultancy, with over 40 offices in 24 countries. Ranked on the Thinkers50 list of the most influential international management thinkers, he is considered the world’s foremost authority on pricing strategy.<div><br></div><div>Simon has published over 35 books, translated in 27 languages, including the worldwide bestsellers Hidden Champions, Confessions of the Pricing Man, Power Pricing, and Manage for Profit, Not for Market Share. He has advised many of the world’s leading companies, and has served as a board member of foundations and corporations.</div><div><br></div><div>Before committing himself entirely to management consulting, Simon was a professor of business administration and marketing at the University of Mainz, Germany (1989-1995) and the University of Bielefeld, Germany (1979-1989). His visiting professorships include Harvard Business School (Massachusetts, USA), Stanford University (California, USA), London Business School (UK), INSEAD (France), Keio University in Tokyo, and MIT (Massachusetts, USA).</div>

<p>Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the performance of numerous companies and industries in international comparison and looks at the key profit drivers: price, sales and costs. Hermann Simon derives practical consequences from his astute analysis and offers a convincing guide to profit-oriented and sustainable corporate management! &nbsp;</p>

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The book pleads for a reconsideration of profit as the guiding concept of management and entrepreneurship, and it showcases how profitability can ensure the long term health of a business. Questioning the fact/dilemma, why more than 80 percent of companies in the US are going public have never turned a profit, this book is invaluable inspiration and a powerful guide for responsible and resilientmanagers and entrepreneurs.&nbsp;

Argues for a reconsideration to the virtues of business—profit Reconciles the need for profit and sustainable corporate management Analyses the role of profit in stock markets and IPOs