<p>IF YOU'RE A small business owner, you're working hard and trying to do the right things while hoping that somehow your business will make enough money. But that approach puts your business in control of you and your life. You end up working too hard, laying it all on the line, and hoping to make just enough money to survive. <p>But it absolutely does <i>not</i> have to be that way. <i>You</i> should be the one in control of your business and the financial results it creates. <i>You</i> should decide how much money you want from your business and then create your business to fulfill that visionto become a thriving and sustainable vehicle for your dream lifestyle. <p>But how do you get that kind of control? Where do you start? <i>Found Money</i> shows you how to get control, create specific financial results, decide what you want from your business, and then take specific steps to get there. Even if your business is doing well, it could still do better. <i>Found Money</i> shows you the connections between what happens in your business on a daily basis and the financial results it creates in the long term. <p>With the proven and effective strategies, tactics, and tools inside, you'll have the power to take control over your business and proactively create the financial results you want, using key elements such as: <ul> <b><li>THE TRIPLE OVERLAP</b>the three things your business, every product, every service, and every customer must have in order for your business to actually make money</li> <b><li>CUSTOMER PROFITABILITY MAPPING</b>a unique graphic method that instantly shows you which customers to focus on</li> <b><li>FOUND MONEY BREAKEVEN</b>you must decide what financial result you want from your business and then reverse engineer that specific result to pinpoint the number, type, and characteristics of the customers, products, and services that will take you there</li> <b><li>PRICING BOOTCAMP</b>it's essential that you learn the process of Pricing on Purpose and boldly determine the prices you must demand in your marketplace and why</li> <b><li>QUICK-FAILING</b> <i>Found Money</i> gives you the tools and encouragement to test new ideas and assess their impact on your financial results before making any major changes</li> </ul> <p>In addition to these five elements, <i>Found Money</i> shows you how to quickly gauge the financial performance of your small businesswhether it's right on track or running off the railsgiving you the tools you need to chart a course to long-term sustainability and profitability.