Details

The book is devoted to the issue of revealing the fullness of the competitive advantages of a company through the skillful use of its position in the so-called network of alliances - a chain of mutually beneficial contacts that connects all firms in a particular industry. Using the example of such business giants as Sony, Samsung and Apple, the authors of the book talk about how different forms of alliance portfolios ("star" / "web" / "hybrid") differ from each other and what are the advantages of each of them, three the key advantages of developed networks of alliances, as well as the three levels of these networks, the styles of formation of alliance portfolios, management techniques for maintaining control over the network and other critical issues in the development of the "external" infrastructure of the company.