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Employees need feedback. The basis of the company's success is a good corporate culture. Goals cannot be achieved without strategic planning. The competence of employees must be constantly assessed, and their weaknesses must be strengthened. You can only manage what is measurable. For many decades, these management approaches have been considered indisputable axioms. However, in reality, these methods are not only ineffective, they cause negativity and dissatisfaction on the part of employees who are forced to adapt to ingrained rules, carry out a plan lowered from above that has nothing to do with reality, comply with artificially generated estimates, strive for goals that do not correlate in any way. with their personal aspirations. One of the best-selling authors of First, Break All the Rules, award-winning management expert Marcus Buckingham, and Ashley Goodell, senior vice president of leadership and team research at Cisco Systems, draw on the latest HR research to prove why many popular practices controls don't work. The authors offer a completely different, meaningful approach to managing people. Based on it, courageous free-thinking leaders will be able to get the most out of each team member, warn them against mistakes, but at the same time give them the opportunity to experiment and learn.