Details

Nominated for BBLF CK Prahalad Best Business Book Award 2021 Watch the &quote;Perfect Pill Series' to understand how build and sustain a healthcare brand! &quote;How can I build my brand when it is just a me-too?&quote; is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry. This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams.