Details

The essence of Sergey Filippov's sales philosophy is that sales are not so much a process and result as a way of thinking; not so much a science as an art. The method presented in the book will help the reader to master it. Based on the author's many years of experience, it includes a detailed and competent analysis of all the central issues of the topic, including such issues as the four essences of a sale and building its cycle, the specifics of a cold call, the rules for meeting with a client and tactics for keeping his attention, ways to handle objections and the secrets of successful completion of the transaction. The book is addressed to both experienced sales managers and those who are taking their first steps in mastering the art of sales.