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Here is the shocking truth: Your audience does not care about you, it is not personally, they do not care about your content either, but rather they care about how your content influences them. None of us lives in a vacuum, because the history of humanity is not the story of individuals; It is the story of the interaction of individuals with others, our identity is largely determined by the way we see that we affect others, and in short, your simple and clear message dictates to you the world surrounding you in part, your message to the world is - with the necessity - your message that links you to the world. Focusing on the self is an adjective we all possess, it is an innate human feature, but it is not bad; It actually helps us to stay, but it is also the main cause of the defect we face in communication, and our instinctive approach to communication is to speak to others from our own point of view, not from their point of view, and in return we also listen to others through our personal perspective, put assumptions and hear ideas Through our personal experiences. We spend our lives in a constant struggle to know ourselves and how we are linked to our surroundings, we all seek to find our voice and (our personal message to the world), and this book cannot help you know yourself, but it can help you communicate your message; Your talents, your aspirations, your goals, your concrete contribution to your community to those around you, and do so simply and clearly. If we want to improve our ability to communicate with others, we will improve their understanding and improve our understanding, the easiest and most effective way to achieve this is to focus on others more than our focus on ourselves And if you want to communicate with your audience, reduce the amount of your talk about yourself or your content, and only talk about these matters to the extent that affects the needs of your audience. If you think about what you aim to share in terms of how it affects others, your message about yourself changes, your message To the world is not about yourself, but about how you influence the world.