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In the 20th century, managers used such well-known tools as PESTEL, Porter's five forces, SWOT, BCG matrices, McKinsey, etc. Author of the book "The Next Level. Strategic management of the new era. Advanced Methods and Business Strategy Tools to Grow Your Business" Andrey Aleksandrovich Kolyada, rector of the Russian business school EMAS, claims that within the walls of his institution, he managed to develop a methodology that far surpasses all these outdated tools. Without revealing the secrets of the new methodology here, we can only say that the book contains real cases and examples of calculations that will help you master market forecasting and analysis, compiling scenarios for the development of events at the external and internal levels, as well as modeling. The examples are selected in such a way that they are easy to apply to businesses in any field. The author dwells on this topic specifically, talking about how the agenda of a particular market can be generalized and analyzed from a more global point of view. It is especially interesting that the author is ready to share his methodology with university teachers for free and even without his consent (however, business school teachers still need to agree on the use of the methodology with the author). It is clear that individuals are free to apply the methodology for the benefit of their own business. It seems that the book "The Next Level. Strategic management of the new era. Best Practices and Business Strategy Tools to Grow Your Business" presents a kind of challenge to traditional management science – who will win?!