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The ability to correctly present an idea is often no less important than the ability to generate ideas. Largely due to this skill, most of the outstanding leaders of business, science and art have become what they are. Steve Jobs, Bill Gates, Sheryl Sandberg, Bono, Richard Branson and many other talented people spoke at TED conferences and brilliantly defended their ideas and projects. They were able to capture the attention of an audience of millions around the world through a captivating presentation of often complex ideas and concepts. How did they do it? How long does it take to prepare an outstanding 18 minute speech? How do TED speakers achieve such naturalness and ease in speech and gesture? Carmine Gallo has compiled hundreds of TED talks, personal interviews with the most popular TED speakers, and his own recommendations. It breaks down 9 tricks from the most popular TED speakers' arsenal and offers practical examples, theoretical insights and interviews with the people behind the presentations. The book will be useful to all those who make presentations, sell goods and services, and manage people who need to be inspired.