Details

<p><b>This book is written to help professionals take action.</b> Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:</p>
<ul>
<li>Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.</li>
<li>Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.</li>
<li>Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.</li>
<li>Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.</li>
</ul>
<p>After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.</p>