Details
The 4Ps in Marketing-Mix
A German perspective1. Aufl.
CHF 21.60 |
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Verlag: | BWV - Berliner Wissenschafts-Verlag |
Format: | |
Veröffentl.: | 01.01.2021 |
ISBN/EAN: | 9783830543237 |
Sprache: | englisch |
Anzahl Seiten: | 253 |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
'The 4 Ps in Marketing-Mix' are part of each marketer's basic knowledge of the subject. Marketing expert Werner Pepels explains the individual instruments of the marketing mix:°°°°• Product policy (product marketing, performance mix and program design),°°°°• Pricing policy (countervalue mix and effective pricing),°°°°• Promotion policy (classical advertising, online media mix and non-classical advertising),°°°°• Placing policy (distribution mix and sales operations).°°°°Theory-based explanations are combined with practice-oriented applications. In accordance with the chosen perspective, the examples given refer to the German market situation. The text is supported by numerous illustrations in overview form.°°The textbook is aimed at students of business administration ('BWL') with a focus on marketing. In particular, it is also intended for foreign students who want to learn more about the marketing mix in a language they are familiar with, as well as for marketing managers with an international background and/or English as their working language.
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