Details

This Little Kiddy Went to Market


This Little Kiddy Went to Market

The Corporate Capture of Childhood
1. Aufl.

von: Sharon Beder, Wendy Varney, Richard Gosden

CHF 11.00

Verlag: Pluto Press
Format: EPUB
Veröffentl.: 20.05.2009
ISBN/EAN: 9781783715473
Sprache: englisch
Anzahl Seiten: 320

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.
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<br> Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
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<br> She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
How consumerist values are forced upon children through education and medication
Introduction
<br> 1. Turning Children into Consumers
<br> 2. Turning Play into Business
<br> 3. Branding Childish Identities
<br> 4. Teaching Consumer Values
<br> 5. Turning Schools into Businesses
<br> 6. Making Schools Accountable
<br> 7. Business Campaigns
<br> 8. Made to Order
<br> 9. Dumbing Down Future Citizens
<br> 10. Teaching Corporate Values
<br> 11. Privatising Schools
<br> 12. Turning Schools into Markets
<br> 13. Privatisation Proponents
<br> 14. Controlling Wayward Children
<br> Conclusion
<br> Notes

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