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John Mowat is a video strategy expert. Since 2005, he has been Managing Director of Hurricane Media. Hurricane is one of the UK's leading video marketing agencies, creating content for a variety of brands including Airbus Space, BMW, Mazda, Volvo, AXA and many more. Today it is almost impossible to imagine a world without video - all the largest companies and corporations bet on it. Technology is getting better every day, and it's getting harder to keep up with it. The book describes the world of online video and teaches how to work with it, showing how it can be useful for business.